| To put it simply, blogging is a "computer-mediated
communication," a technique that former School of Information and
Library Science (SLIS) marketing and communications director Diane
Squire, in the spring issue of SLIS Network, calls "a quiet
revolution."
Blogs are personal publishing journals, or Web logs, and journalists,
professors, librarians -- you name the profession or personal interestare
using the technique. The dispensing of national news, writes Squire,
is a "one-way streetmedia deliver, we read, watch or listen.
Blogs, however, are interactive and allow people to pontificate
on a variety of subjects. Blogging's appeal is the ever changing,
sometimes hour-by-hour, commentary."
A Blog Research Group on Genre (aka BROG) project at SLIS is conducting
a large-scale content analysis of random Web logs toward measuring
social impact of the emerging communication technique. SLIS's Susan
Herring is leading BROG researchers Elijah Wright, Lois Ann Scheidt
and Sabrina Bonus in the analysis.
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