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Try: http://www.slis.indiana.edu/news/story.php?story_id=671

What’s blogging, you ask?

To put it simply, blogging is a "computer-mediated communication," a technique that former School of Information and Library Science (SLIS) marketing and communications director Diane Squire, in the spring issue of SLIS Network, calls "a quiet revolution."

Blogs are personal publishing journals, or Web logs, and journalists, professors, librarians -- you name the profession or personal interest—are using the technique. The dispensing of national news, writes Squire, is a "one-way street—media deliver, we read, watch or listen. Blogs, however, are interactive and allow people to pontificate on a variety of subjects. Blogging's appeal is the ever changing, sometimes hour-by-hour, commentary."

A Blog Research Group on Genre (aka BROG) project at SLIS is conducting a large-scale content analysis of random Web logs toward measuring social impact of the emerging communication technique. SLIS's Susan Herring is leading BROG researchers Elijah Wright, Lois Ann Scheidt and Sabrina Bonus in the analysis.



 
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Publication date: July 18, 2003
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