IU garners gold in ‘AMR’ competition

By Jayne Spencer

IU’s current television ad, produced in collaboration with Bender Browning Dolby & Sanderson, Chicago, received the gold award in the TV advertising/single spot category and, additionally, received one of 13 best-of-show designations.

IU Home Pages, the print and on-line newspaper with a target audience of faculty and staff on IU’s eight campuses, received the gold award in the internal communications category.

The AMR sponsors the largest educational advertising awards competition in the country. Judging is based on overall creativity, marketing execution and impact of message. This year, the competition received a record 2,000 entries from approximately 900 colleges, universities and secondary schools.

Judges consisted of a national panel of admissions’ marketers, advertising creative directors, marketing and advertising professionals, and the editorial board of the monthly AMR. The publication is read by 4,000 admissions marketers around the country and abroad.

View the award-winning 30-second IU television advertisement at this HP archival site:

http://homepages.indiana.edu/120800/text/real.html