Sport Management, Sport Marketing, and Sport Communication Doctoral Students
![]() Sport Management Doctoral Students at Indiana University. |
![]() Doctoral students Matt Zimmerman, Adia Waldburger, and Sang Keon Yoo speak to undergraduate students in P213 (Introduction to Sport Communication). |
Overview
Biographies
| Allen | Blaszka | Choi |
| Kim | ||
Back to PhD in Sport Management
Rebecca is a first year Ph.D. student in the Sport Management program at Indiana University. She graduated from McDaniel College in Westminster, Maryland with an undergraduate degree in Exercise Science in 2004 and then with a Master’s Degree in Physical Education in 2006. While teaching high school Physical Education and Health she earned another Master’s Degree from Millersville University in Lancaster, Pennsylvania in Sports Management. While teaching high school Rebecca also coached field hockey and softball as well as interned with a local collegiate athletic department. Her duties included creating marketing committees to determine student motivations for attendance, incorporating new and improved marketing strategies, and acting as a liaison between student associations and the athletic department. Her research interests deal with qualitative, longitudinal studies on the impact of collegiate athletic communities on academic success. In her spare time Rebecca enjoys spending time with family and friends, reading, outdoor activities, training for half marathons, and spending quality time with her dog Tucker.
Research Interests: Factors influencing the academic success pertaining to graduation rates, performance in class, and confidence in knowledge of the student athlete.
Advisor: Dr. Gary Sailes
Email: reballen@indiana.edu
Matthew Blaszka is a first year Ph.D. student in the Sport Management program at Indiana University. He graduated with his master’s degree in Sport Administration from Georgia State University in 2011. His thesis, "An examination of Sport Consumers' Twitter Usage" focused on new media utilization in the sport industry. Prior to that, he received his bachelor’s degree in Sport Management in 2007 from York College of Pennsylvania.
While at GSU in Atlanta, he worked at Atlanta International School as an assistant to the Athletic Director. Prior to attending GSU, he worked at Sportslink, a sport marketing company that produces the U.S Army All-American Bowl and Football University football camps. He continues to work for the bowl game in San Antonio each year.
He also coaches the Men’s Club Soccer team at Indiana University
He originally is from New Jersey and is an avid New York Jets and Mets fan.Research Interest: Social Media usage by the sports consumers
Program of Study Chair: Dr. Patrick WalshEmail: mblaszka@indiana.edu
Wanyong Choi is a first year Ph.D. student in the Sport Management program at Indiana University. He graduated from Indiana University with a master’s degree in Sport Management in 2011, Myong-Ji University with another master’s degree in Sport Recording Analysis in 2009, and a bachelor’s degree in Physical Education in 2004. Prior to beginning his master and doctoral studies of Sport Management, Wanyong worked for six years as a Sports Data Analyst for the Korea Broadcasting System (KBS), Mun-hwa Broadcasting Corporation-Sports cable (MBC Sports Plus), and various mass media in Korea. His job responsibilities included developing program for quantitative and qualitative analysis of match (e.g. soccer, tennis, volleyball, Taekwondo, and etc) through the new technology application. As a sports analyst, he mainly worked with media, coaches, and players. Additionally, he participated in various research projects - National Research Foundation of Korea (NRF), Korea Institute of Sports Science (KISS) - as an assistant researcher for construction of Data Base, and analysis of national elite players’ performance.
His research interests focus on utilizing of various quantitative and qualitative match data in Sport Management filed, application of sport branding theory for fitness facility, and the role of new technology for sponsorship. He was a Taekwondo and volleyball player during the school years, he enjoys tennis, golf, bowling and playing drum and guitar in his free time.
Research Interests: Sport Information Management, Sport Branding.
Program of Study Chair: Dr. Antonio S. Williams
E-mail: wanchoi@indiana.edu
Dae Yeon Kim is a first year Ph.D. student in the Sport Management program at Indiana University. He graduated from Indiana University with a master’s degree in Sport Management (2011) and he received his bachelor’s degree in Physical Education and Business Administration at Korea University (2005). Between his bachelor’s degree and master’s degree, Kim worked for four years as a retail consultant and a business planner for SK Networks, a marketing and logistics company in Seoul, South Korea. His major responsibilities included planning and analyzing sales & profits in relation to Customer Relationship Management (CRM). Currently, he is teaching an activity course (E159) as an adjunct instructor in the department of Kinesiology. His research interests include branding and consumption behavior in sport. Specifically his research interests focus on the influence of customer relationship management on sport marketing. In his free time Kim enjoys spending time with his lovely kids and friends, playing and watching variety of sports including basketball, baseball, soccer, and tennis.
Research Interests: Branding Strategies and Consumer Behavior, Customer Relationship Management
Program of Study Chair: Dr. Antonio S. Williams
Email: kimdae@indiana.edu
A native of Canton, Ohio, Lee is an alum of The University of Iowa where she graduated with a baccalaureate degree in Health Sciences with an emphasis in Health Coaching, along with competing on the women’s tennis team. She received her Master’s degree in Athletic Administration/Sport Management at Indiana University, while serving as an associate instructor for two undergraduate courses: Sport in American Society and Introduction to Sport Management. She also works in the Center for Student Leadership and Development (CSLD), assisting with data analysis as part of a larger study to measure learning outcomes of leadership development courses. Lee interned with the Indiana Fever in their marketing department during their run to number two in the WNBA, and started working for the Indianapolis Colts prior to the start of their run to the Super Bowl Championship. She is beginning her first year as a Ph.D. student in the Sport Management and Sport Marketing program at Indiana University where the focus of her research will be on Sport Fashion and Sport Communication.
Research Area: Sport Fashion
Program of Study Chair: Dr. Gary Sailes
Email: jacdlee@indiana.edu
David Lovell is a first year Ph.D. student in the Sport Management program at Indiana University. He graduated from Indiana University with a master’s degree in Recreational Sports Administration in 2003 and a bachelor’s degree in Sport Management in 1993. Lovell currently serves as an Associate Director of Brand Strategies and Events at the National Collegiate Athletic Association (NCAA). His responsibilities include strategic brand building, marketing strategies for specific NCAA Championships, including the Men’s Frozen Four and the Men’s College World Series and selected NCAA initiatives, and visual brand oversight. Prior to his work at the NCAA, Lovell served for five years as Assistant Athletic Director for Marketing and Promotions at the University of Miami. His work centered on generating revenue and increasing attendance for football, men’s and women’s basketball, and baseball. He served as the licensing representative for Hurricane Athletics and managed the contracts of key equipment suppliers and pouring rights partners. Lovell also served as an adjunct lecturer and taught an undergraduate sports marketing class at the University of Miami.
Before joining the staff at Miami, Lovell served for five years as Director of Marketing and Promotions for Indiana University Athletics. His duties included generating revenue and increasing attendance for football, men’s and women’s basketball, volleyball, and men’s and women’s soccer. His responsibilities included visual brand oversight as licensing representative for IU Athletics.
Lovell has been a member of the National Association of Collegiate Marketing Administrators (NACMA) since 1998, and has served as NACMA representative for both the Big Ten Conference and Atlantic Coast Conference.
His research interests include: Analysis of strategic plans among Division I college athletic departments; student-athlete experiences in college; relationship between marketing and sales in college athletics.
In his free time Lovell enjoys running, reading, spending time with friends and family, traveling, and watching a variety of professional and collegiate sporting events.Research Area: Marketing, branding, and strategic planning among Division I college athletic departments
Program of Study Chair: Dr. Patrick Walsh
Email: madlovel@indiana.edu
Alexandria Pantaleoni is a first year Ph.D. student in the Sport Management program at Indiana University. She has undergraduate and graduate (master’s) degrees from Indiana University. Prior to beginning the doctoral program, Pantaleoni worked for ESBL Sport Management, a sports marketing and public relations firm in New York. Her responsibilities included negotiating endorsement contracts, creating unique presentations to be utilized in the recruitment of NFL clients, and scheduling interview opportunities for clients. She played a significant role in marketing new NFL recruits to the public (i.e., Ben Tate, Brian Cushing and Brent Celek), as well as reforming images of more seasoned NFL athletes (i.e., Jeremy Shockey, New Orleans Saints). Additionally, Pantaleoni was the project coordinator for the “Vote for Steve Smith in 2010 Pro Bowl” campaign, in which the New York Giant player was successful. Pantaleoni’s research interests include social media effects on athlete/fan interaction. More specifically, she focuses on the athlete’s use of new media to market endorsement brands. As a native of Ridgefield, Connecticut, she enjoys snowboarding, golfing, playing the piano, spending time with family and friends, and rooting for the New York Yankees & New York Giants.
Research Area: Social Media effects on athlete/fan interaction
Program of Study Chair: Dr. Galen E. Clavio
Email: alpantal@umail.iu.edu
Isabell Rhenwrick is a first year PhD student in the Sport Management program at Indiana University. She recently completed her Master’s degree in Athletic Administration/Sport Management at Indiana University. As a graduate student, Rhenwrick taught several courses in the Physical Activity Instructors Program. At the University of Indianapolis (UIndy) – where Rhenwrick received her undergraduate degree in sport administration – she was a member of the women’s basketball team for four years, contributing to two NCAA appearances. Additionally, she completed two internships with Division II Great Lakes Valley Conference and Special Olympics Indiana. Currently, she is an Associate Instructor for Sport Marketing in the Kinesiology Department. Her research interests include consumer behavior in sport and fitness and the college experience; comparing and investigating the experiences of players, coaches, and administrators in Divisions I and II. In her free time, she enjoys spending time with family, playing and watching sports, shopping, and traveling.
Program of Study Chair: Dr. Antonio Williams
Research Areas: Consumer Behavior and the College Experience (Comparing various facets of Division I and Division II athletics)
Email: irhenwri@indiana.edu
Natalie Rogers is beginning her first year as a Ph.D. student in the Sport Management program at Indiana University. She graduated from Duquesne University with a master’s degree in Sports Leadership in 2009 and she received her bachelor’s degree from the University of Michigan in 1990, where she was a member of the women’s varsity tennis team. She currently works for the National Collegiate Athletic Association (NCAA) Eligibility Center in Indianapolis as an Associate Director of Amateurism Certification where her duties include certifying the amateurism status of all incoming student-athletes into Division I and II institutions. Prior to taking this position, she worked for the NCAA national office as an Assistant Director of Enforcement Services. Before joining the NCAA, she served as the Head Men’s and Women’s Tennis Coach at the University of Chicago and as the Head Women’s Tennis Coach at Bryn Mawr University. Her research interests include: Amateurism issues in intercollegiate athletics and its effects on minority students; sports leadership with an emphasis on racial and gender equality. In her free time, Natalie enjoys traveling, reading, playing and watching tennis, and spending time with her husband, Ethan.
Research Areas: Amateurism issues in intercollegiate athletics and its effects on minority students; sports leadership with an emphasis on racial and gender equality.
Program of Study Chair: Dr. Gary Sailes
Jeremiah Shirk is in his first year in the doctoral program at Indiana University. He graduated from Ball State University with an MBA (2010) and from Indiana University with a Master’s in Athletic Administration/Sport Management (2009) and an undergraduate in Telecommunications (1999). Shirk currently serves on the 2012 Indianapolis Super Bowl Host Committee as an Intern for Event Operations & Special Events. His responsibilities include all aspects of operational planning and execution of the game day experience and other events surrounding the Super Bowl. Prior to returning to graduate school Shirk was an Assistant Coach & Recruiting Coordinator for Lambuth University in Jackson, Tennessee. Jeremiah was accountable for all program operations from donor cultivation, marketing, community outreach, student-athlete recruitment and development. During Shirk’s tenure the Lady Eagles advanced to the Sweet Sixteen of the NAIA Division 1 National Tournament with ten newcomers on the roster. Before joining the Lambuth Staff, Shirk served in various capacities for Indiana University Athletics in Men’s Basketball, Football, Women’s Basketball and External Operations. Shirk has also worked numerous events for USA Basketball over the course of his career and an internship with ESPN. Jeremiah’s vast experience in athletics gives him a macro level perspective on intercollegiate athletics and the numerous stakeholders and constituencies that is the genesis of his research. A native of Atlanta, Indiana, Jeremiah enjoys various physical activities, reading, the arts, and time with family and friends.
Research Area: The influence of business theory and practice on sport organization strategy, planning, and execution.
Program of Study Chair: Dr. Galen Clavio
Email: jshirk@indiana.edu
Adia Waldburger is a first-year doctoral student in the Sport Management program at Indiana University. She returns to the classroom after nine of years of working professionally in both sports and recreation. Waldburger, a native of Salt Lake City, Utah, received her B.A. in Communication just up the road at DePauw University and returned to school two years later to complete a Master’s program in Sport and Recreation Administration at Temple University in Philadelphia in 2001. After graduation, she was able to work for the 2002 Winter Olympics when her hometown of Salt Lake City hosted the Games. After that, she worked in recreation for a few years before realizing her longtime dream of becoming a sports writer in the resort town of Park City, Utah. While there, Waldburger was able to cover local sports, outdoor recreation and national and international sporting events, including National Off-Road Bicycle Association (NORBA) national races and World Cup bobsled, skeleton, luge, snowboarding and skiing events. Her research interests include sport communication and online media with a focus on racial perceptions. In her free time, Waldburger enjoys seeking adventure, hiking, water sports and watching collegiate and professional sports.
Research Area: New media as it relates to minority perceptions and consumption.
Program of Study Chair: Dr. Galen E. Clavio
Email: awaldbur@indiana.edu
Publications
Brewer, R. et al. (2008). Improving communication effects and value in professional soccer: An analysis of the Chinese Super League. International Journal of Sport Communication, 1(1), 108-121.
Clavio, G. et al. (In Press) Communicating with consumers through video games: An analysis of brand development within the video gaming segment of the sport industry. International Journal of Sport Marketing and Sponsorship.
Clavio, G. et al. (In Press). Agenda setting in minor league hockey: A strategic justification and practical guide. International Journal of Sport Management and Marketing.
Clavio, G. et al. (2007). Analyzing the connection between the print and broadcast properties of ESPN: An investigation of the alignment of editorial written and photographic coverage in ESPN The Magazine with ESPN's broadcasting rights. International Journal of Sport Management, 8(1), 95-114.
Clavio, G. et al. (2007). Communicating in crisis: A case study of media management and its marketing implications. Book of Papers from the Sport Marketing Association’s 4th Annual Conference. Morgantown, WV: Fitness Information Technology.
Clavio, G. et al. (2007). Investigating the coverage provided to males and females in a comparable sport: A content analysis of the written and photographic attention given to interscholastic athletics by the print media. Applied Research in Coaching and Athletics Annual, 22, 97-125.
Eagleman, A.N. (In Press). Sport brand profile: The National Hot Rod Association. In J. Lee (Ed.), Branding in sport. Durham, NC: Carolina Academic Press.
Eagleman, A.N. et al. (2007). Communicating in crisis. In J. James (Ed.), Sport Marketing Across the Spectrum: Research from Emerging, Developing, and Established Scholars. Morgantown, WV: Fitness Information Technology.
Eagleman, A.N. et al. (2007). An analysis of the coverage (and promotion) of females and males in ESPN The Magazine. Women’s Sports Foundation.
Geurin, A.N. et al. (2007). A content analysis of the coverage given to boys and girls high school basketball. American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) 2007 National Convention and Exposition. Research Quarterly for Exercise and Sport, 78 (1), A115-A116.
Lee, S.H. (In Press). 나스카, 그 성공의 비밀 [NASCAR: Its secrets of success]. MBC motor sport 2008 yearbook.
Lee, S.H. (2007). 미국 모터스포츠의 경제효과 분석 [Analyzing economic effects of the Indianapolis Motor Speedway]. MBC Motor Sport 2007 Yearbook, 12, 86-93.
McNary, E. (2007). [Review of book Contemporary sport management]. Sport Management and Related Topics Journal, 4 (1), 91-94.
Rodenberg, R. (2008). Book Review: The Legal Analyst by Ward Farnsworth, 19 Marquette Sports Law Review 433.
Rodenberg, R. (2008). Fantasy sports league players have reason to rejoice. Sport & Recreation Law Association Newsletter, 15(1), 2-4.
Rodenberg, R. et al. (2008). Perfect 10 v. Visa, MasterCard, et al: A Full
Frontal Assault on Copyright Enforcement in Digital Media or a Slippery
Slope Diverted?, 8 Chicago-Kent Journal of Intellectual Property 850.
Rodenberg, R. (2008). The NBA’s Latest Three-Point Play: Age Eligibility Rules, Antitrust and Labor Law, 25 Entertainment & Sports Lawyer 4, 14.McNary, E. et al. (In Press). The written and photographic coverage of sports in a youth magazine: A content analysis of Sports Illustrated for Kids (SIK). The Journal of Youth Sports.
Presentations
Chung, J. et al. (2010, June). Investigating influence of past athletic experience and knowledge on attitude, credibility, expertise & trustworthiness, and future search intentions. North American Society for Sport Management (NASSM) Conference. Tampa, FL.
Shea, K. (2008, November). Sport, media and higher education. North American Society for the Sociology of Sport (NASSS) 2008 National Conference. Denver, CO.
Yoo, S.K. (2010, March). Homogenization or repudiation: An analysis of Korean newspapers' coverage of women's professional golf tournaments held in South Korea and the United States. Fourth Summit on Communication & Sport. Cleveland, OH.
Yoo, S.K. et al. (2010, June). Year one: Reflections of first year doctoral students on the protégé/mentor relationship. 2010 North American Society for Sport Management (NASSM) Conference. Tampa, Florida.
Bae, W. et al. (2008, April). Examining website attitudes in intercollegiate athletics: An analysis of the service quality, fan identification, and customer satisfaction in college sports on the Internet. College Sport Research Institute Scholarly Conference on College Sport. Memphis, TN.
Won-Youl Bae, ABD
Brewer, R. (2008, April). Social and economic effects of subscription-based collegiate athletics media networks. College Sport Research Institute Scholarly Conference on College Sport. Memphis, TN.
Ryan BrewerEagleman, A.N. et al. (2008, March). Gender, race, and nationality: An examination of print media coverage of the 2006 Winter Olympics. Heilbronn Business School Sport Management Workshop: Targeting the International Audience. Heilbronn, Germany.
Andrea Eagleman, Ph.D.Lee, S.H. et al. (2008, May). The celebrity athlete endorser: a theoretical examination of inter-related theories. 2008 North American Society for Sport Management (NASSM) Conference. Toronto, Ontario, Canada.
Sanghok LeeLee, S.H. (2008, April). Margins of victory, spectator emotion levels, and sponsorship effects in intercollegiate basketball. College Sport Research Institute Scholarly Conference on College Sport. Memphis, TN.
Lee, W. et al. (2008, May). Marketing of risky sports: Modeling the role of emotion in service trial using an artificial climbing wall. North American Society for Sport Management (NASSM) Conference. Toronto, Ontario, Canada.
Woo Young LeeLee, W. et al. (2008, May). How confident are you to win your fantasy league?: Exploring the antecedents and outcomes of winning expectancy. North American Society for Sport Management (NASSM) Conference. Toronto, Ontario, Canada.
Lee, W. et al. (2008, April). Stress buffers as a moderator variable on job stress and organizational commitment relationship among college sport organization employees. College Sport Research Institute Scholarly Conference on College Sport. Memphis, TN.
Martin, T. et al. (2008, May). The celebrity athlete endorser: a theoretical examination of inter-related theories. North American Society for Sport Management. Toronto, Ontario, Canada.
Ty MartinMartin, T. et al. (2008, April). The influence of NCAA Men’s Basketball Final Four appearances on application and enrollment rates. College Sport Research Institute Scholarly Conference on College Sport. Memphis, TN.
McNary, E. (2008, April). The written and photographic coverage of sports in a youth magazine and impacts on gender. American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) 2008 National Convention. Ft. Worth, TX.
Erin L. McNary, ABDMcNary, E. et al. (2008, March). Gender, race, and nationality: An examination of print media coverage of the 2006 Winter Olympics. Heilbronn Business School Sport Management Workshop: Targeting the International Audience. Heilbronn, Germany.
Shea, K. (2008, November). Sport, media and higher education. North American Society for the Sociology of Sport (NASSS) 2008 National Conference. Denver, CO.
Suh, Y. et al. (2008, May). What psychological factors underline in fantasy sports participants: Uses and gratifications and sport fan motivation inquiry. North American Society for Sport Management (NASSM) Conference. Toronto, Ontario, Canada.
Young Ik Suh
Suh, Y. et al. (2008. April). Examining website attitudes in intercollegiate athletics: An analysis of the service quality, fan identification, and customer satisfaction in college sports on the Internet. College Sport Research Institute Scholarly Conference on College Sport. Memphis, TN.
Williams, A. et al. (2008, May). Physical Activity: The Anecdote for Childhood Obesity. AIHTI Obesity Conference. Indianapolis, IN.
Antonio WilliamsWilliams, A. et al. (2008, April). The influence of NCAA Men’s Basketball Final Four appearances on application and enrollment rates. College Sport Research Institute Scholarly Conference on College Sport. Memphis, TN.
Williams, A. et al. (2008, April). College Basketball’s Virtual Three Point Play: Officially Licensed Video Games, NCAA Rules, and Student- Athlete’s Statutory and Common Law Right of Publicity. College Sport Research Institute Scholarly Conference on College Sport. Memphis, TN.
Antonio Williams
Bae, W. (2007, November). From Se Ri Pak to Jin Joo Hong: Analyzing the prevalence, social implications, and marketing possibilities of Korean female golfers on the LPGA Tour. Sport Marketing Association (SMA) 5th Annual Conference. Pittsburgh, PA.
Won-Youl Bae, ABDClavio, G. et al. (2007, November). Communicating with consumers through video games: An analysis of brand development within the video gaming segment of the sport industry. Sport Marketing Association (SMA) 5th Annual Conference. Pittsburgh, PA.
Galen Clavio, Ph.D. & Andrea Eagleman, Ph.D.Clavio, G. et al. (2007, June). Mixing the Messages? The alignment of editorial coverage in ESPN The Magazine with ESPN’s broadcast rights. 2007 North American Society for Sport Management Conference. Ft. Lauderdale, FL.
Clavio, G. et al. (2007, March). A content analysis of the coverage given to boys’ and girls’ high school basketball. American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) 2007 National Convention and Exposition. Baltimore, MD.
Clavio, G. et al. (2007, March). Facilitating, increasing, and improving media coverage for interscholastic athletics. American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) 2007 National Convention and Exposition. Baltimore, MD.
Eagleman, A.N. (2007, November). The U.S. Congressional steroid hearing: An analysis of newspaper coverage. 13th Annual Sport Management Association of Australia and New Zealand (SMAANZ) Conference. Auckland, New Zealand.
Eagleman, A.N. et al. (2007, November). Examining equity in newspaper, magazine, and web coverage of the 2006 Winter Olympics. 13th Annual Sport Management Association of Australia and New Zealand (SMAANZ) Conference. Auckland, New Zealand.
Eagleman, A.N. et al. (2007, June). Examining trends in the sport management faculty job market: A content analysis. 2007 North American Society for Sport Management Annual (NASSM) Conference. Fort Lauderdale, FL.
Eagleman, A.N. et al. (2007, March). Analyzing sport communication: An examination of article and photographic coverage. Girls and Women Rock: Celebrating 35 Years of Sport and Title IX Symposium. Cleveland, OH.
Eagleman, A.N. et al. (2007, March). Facilitating, increasing, and improving media coverage for interscholastic athletics. American Alliance for Health, Physical Education, Recreation, & Dance (AAHPERD) National Conference. Baltimore, MD.
Eagleman, A.N. et al. (2007, March). A content analysis of the coverage given to boys and girls high school basketball. American Alliance for Health, Physical Education, Recreation, & Dance (AAHPERD) National Conference. Baltimore, MD.
Eagleman, A.N. (2007, March). Investigating media coverage of female and male athletes in sport magazine articles and photographs. Indiana University Women in Science Research Day. Bloomington, IN.
Eagleman, A.N. (2007, March). Gender promotion in ESPN The Magazine: An analysis of article and photographic coverage. Indiana University Sport Colloquium II. Bloomington, IN.
Gregg, E.A. (2007, March). Biographical sketch of a female intercollegiate athletic administrator in the 1970’s. Indiana University Sport Colloquium II. Bloomington, IN.
Liz Gregg, Ph.D.Gregg, E.A. et al. (2007, March). An odyssey through intercollegiate athletics: The story of Liz Ullman. Girls and Women Rock Academic & Legal Conference. Cleveland, OH.
Lee, W. et al. (2007, May). Investigating the roles of personality and demographic variables in predicting the consumption of fantasy sport leagues. North American Society for Sport Management Conference. Ft. Lauderdale, FL.
McNary, E. et al. (2007, November). Examining equity in newspaper, magazine, and web coverage of the 2006 Winter Olympics. 13th Annual Sport Management Association of Australia and New Zealand (SMAANZ) Conference. Auckland, New Zealand.
McNary, E. et al. (2007, March). Facilitating, increasing, and improving media coverage for interscholastic athletics. American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) 2007 National Convention and Exposition. Baltimore, MD.
McNary, E. et al. (2007, March). A content analysis of the coverage given to boys’ and girls’ high school basketball. American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) 2007 National Convention and Exposition. Baltimore, MD.
Pierce, D. et al. (2007, June). The need for content analysis methodology in examining student-athlete reinstatement cases. North American Society for Sport Management. Miami, FL.
David Pierce, Ph.D.Williams, A. et al. (2007, January). Black health and fitness: Walk it out. Healthy Lifestyles Conference. Bloomington, IN.
Visit our Sport Management, Sport Marketing, and Sport Communication Doctoral Alumni page for more information about our graduates.



Rebecca is a first year Ph.D. student in the Sport Management program at Indiana University. She graduated from McDaniel College in Westminster, Maryland with an undergraduate degree in Exercise Science in 2004 and then with a Master’s Degree in Physical Education in 2006. While teaching high school Physical Education and Health she earned another Master’s Degree from Millersville University in Lancaster, Pennsylvania in Sports Management. While teaching high school Rebecca also coached field hockey and softball as well as interned with a local collegiate athletic department. Her duties included creating marketing committees to determine student motivations for attendance, incorporating new and improved marketing strategies, and acting as a liaison between student associations and the athletic department. Her research interests deal with qualitative, longitudinal studies on the impact of collegiate athletic communities on academic success. In her spare time Rebecca enjoys spending time with family and friends, reading, outdoor activities, training for half marathons, and spending quality time with her dog Tucker.
Matthew Blaszka is a first year Ph.D. student in the Sport Management program at Indiana University. He graduated with his master’s degree in Sport Administration from Georgia State University in 2011. His thesis, "An examination of Sport Consumers' Twitter Usage" focused on new media utilization in the sport industry. Prior to that, he received his bachelor’s degree in Sport Management in 2007 from York College of Pennsylvania.
Wanyong Choi is a first year Ph.D. student in the Sport Management program at Indiana University. He graduated from Indiana University with a master’s degree in Sport Management in 2011, Myong-Ji University with another master’s degree in Sport Recording Analysis in 2009, and a bachelor’s degree in Physical Education in 2004. Prior to beginning his master and doctoral studies of Sport Management, Wanyong worked for six years as a Sports Data Analyst for the Korea Broadcasting System (KBS), Mun-hwa Broadcasting Corporation-Sports cable (MBC Sports Plus), and various mass media in Korea. His job responsibilities included developing program for quantitative and qualitative analysis of match (e.g. soccer, tennis, volleyball, Taekwondo, and etc) through the new technology application. As a sports analyst, he mainly worked with media, coaches, and players. Additionally, he participated in various research projects - National Research Foundation of Korea (NRF), Korea Institute of Sports Science (KISS) - as an assistant researcher for construction of Data Base, and analysis of national elite players’ performance.
Dae Yeon Kim is a first year Ph.D. student in the Sport Management program at Indiana University. He graduated from Indiana University with a master’s degree in Sport Management (2011) and he received his bachelor’s degree in Physical Education and Business Administration at Korea University (2005). Between his bachelor’s degree and master’s degree, Kim worked for four years as a retail consultant and a business planner for SK Networks, a marketing and logistics company in Seoul, South Korea. His major responsibilities included planning and analyzing sales & profits in relation to Customer Relationship Management (CRM). Currently, he is teaching an activity course (E159) as an adjunct instructor in the department of Kinesiology. His research interests include branding and consumption behavior in sport. Specifically his research interests focus on the influence of customer relationship management on sport marketing. In his free time Kim enjoys spending time with his lovely kids and friends, playing and watching variety of sports including basketball, baseball, soccer, and tennis.
A native of Canton, Ohio, Lee is an alum of The University of Iowa where she graduated with a baccalaureate degree in Health Sciences with an emphasis in Health Coaching, along with competing on the women’s tennis team. She received her Master’s degree in Athletic Administration/Sport Management at Indiana University, while serving as an associate instructor for two undergraduate courses: Sport in American Society and Introduction to Sport Management. She also works in the
David Lovell is a first year Ph.D. student in the Sport Management program at Indiana University. He graduated from Indiana University with a master’s degree in Recreational Sports Administration in 2003 and a bachelor’s degree in Sport Management in 1993. Lovell currently serves as an Associate Director of Brand Strategies and Events at the National Collegiate Athletic Association (NCAA). His responsibilities include strategic brand building, marketing strategies for specific NCAA Championships, including the Men’s Frozen Four and the Men’s College World Series and selected NCAA initiatives, and visual brand oversight. Prior to his work at the NCAA, Lovell served for five years as Assistant Athletic Director for Marketing and Promotions at the University of Miami. His work centered on generating revenue and increasing attendance for football, men’s and women’s basketball, and baseball. He served as the licensing representative for Hurricane Athletics and managed the contracts of key equipment suppliers and pouring rights partners. Lovell also served as an adjunct lecturer and taught an undergraduate sports marketing class at the University of Miami.
Alexandria Pantaleoni is a first year Ph.D. student in the Sport Management program at Indiana University. She has undergraduate and graduate (master’s) degrees from Indiana University. Prior to beginning the doctoral program, Pantaleoni worked for ESBL Sport Management, a sports marketing and public relations firm in New York. Her responsibilities included negotiating endorsement contracts, creating unique presentations to be utilized in the recruitment of NFL clients, and scheduling interview opportunities for clients. She played a significant role in marketing new NFL recruits to the public (i.e., Ben Tate, Brian Cushing and Brent Celek), as well as reforming images of more seasoned NFL athletes (i.e., Jeremy Shockey, New Orleans Saints). Additionally, Pantaleoni was the project coordinator for the “Vote for Steve Smith in 2010 Pro Bowl” campaign, in which the New York Giant player was successful. Pantaleoni’s research interests include social media effects on athlete/fan interaction. More specifically, she focuses on the athlete’s use of new media to market endorsement brands. As a native of Ridgefield, Connecticut, she enjoys snowboarding, golfing, playing the piano, spending time with family and friends, and rooting for the New York Yankees & New York Giants.
Isabell Rhenwrick is a first year PhD student in the Sport Management program at Indiana University. She recently completed her Master’s degree in Athletic Administration/Sport Management at Indiana University. As a graduate student, Rhenwrick taught several courses in the Physical Activity Instructors Program. At the University of Indianapolis (UIndy) – where Rhenwrick received her undergraduate degree in sport administration – she was a member of the women’s basketball team for four years, contributing to two NCAA appearances. Additionally, she completed two internships with Division II Great Lakes Valley Conference and Special Olympics Indiana. Currently, she is an Associate Instructor for Sport Marketing in the Kinesiology Department. Her research interests include consumer behavior in sport and fitness and the college experience; comparing and investigating the experiences of players, coaches, and administrators in Divisions I and II. In her free time, she enjoys spending time with family, playing and watching sports, shopping, and traveling.
Natalie Rogers is beginning her first year as a Ph.D. student in the Sport Management program at Indiana University. She graduated from Duquesne University with a master’s degree in Sports Leadership in 2009 and she received her bachelor’s degree from the University of Michigan in 1990, where she was a member of the women’s varsity tennis team. She currently works for the National Collegiate Athletic Association (NCAA) Eligibility Center in Indianapolis as an Associate Director of Amateurism Certification where her duties include certifying the amateurism status of all incoming student-athletes into Division I and II institutions. Prior to taking this position, she worked for the NCAA national office as an Assistant Director of Enforcement Services. Before joining the NCAA, she served as the Head Men’s and Women’s Tennis Coach at the University of Chicago and as the Head Women’s Tennis Coach at Bryn Mawr University. Her research interests include: Amateurism issues in intercollegiate athletics and its effects on minority students; sports leadership with an emphasis on racial and gender equality. In her free time, Natalie enjoys traveling, reading, playing and watching tennis, and spending time with her husband, Ethan.
Jeremiah Shirk is in his first year in the doctoral program at Indiana University. He graduated from Ball State University with an MBA (2010) and from Indiana University with a Master’s in Athletic Administration/Sport Management (2009) and an undergraduate in Telecommunications (1999). Shirk currently serves on the 2012 Indianapolis Super Bowl Host Committee as an Intern for Event Operations & Special Events. His responsibilities include all aspects of operational planning and execution of the game day experience and other events surrounding the Super Bowl. Prior to returning to graduate school Shirk was an Assistant Coach & Recruiting Coordinator for Lambuth University in Jackson, Tennessee. Jeremiah was accountable for all program operations from donor cultivation, marketing, community outreach, student-athlete recruitment and development. During Shirk’s tenure the Lady Eagles advanced to the Sweet Sixteen of the NAIA Division 1 National Tournament with ten newcomers on the roster. Before joining the Lambuth Staff, Shirk served in various capacities for Indiana University Athletics in Men’s Basketball, Football, Women’s Basketball and External Operations. Shirk has also worked numerous events for USA Basketball over the course of his career and an internship with ESPN. Jeremiah’s vast experience in athletics gives him a macro level perspective on intercollegiate athletics and the numerous stakeholders and constituencies that is the genesis of his research. A native of Atlanta, Indiana, Jeremiah enjoys various physical activities, reading, the arts, and time with family and friends.
Adia Waldburger is a first-year doctoral student in the Sport Management program at Indiana University. She returns to the classroom after nine of years of working professionally in both sports and recreation. Waldburger, a native of Salt Lake City, Utah, received her B.A. in Communication just up the road at DePauw University and returned to school two years later to complete a Master’s program in Sport and Recreation Administration at Temple University in Philadelphia in 2001. After graduation, she was able to work for the 2002 Winter Olympics when her hometown of Salt Lake City hosted the Games. After that, she worked in recreation for a few years before realizing her longtime dream of becoming a sports writer in the resort town of Park City, Utah. While there, Waldburger was able to cover local sports, outdoor recreation and national and international sporting events, including National Off-Road Bicycle Association (NORBA) national races and World Cup bobsled, skeleton, luge, snowboarding and skiing events. Her research interests include sport communication and online media with a focus on racial perceptions. In her free time, Waldburger enjoys seeking adventure, hiking, water sports and watching collegiate and professional sports.













