Visual Design Profiles: Ideas for Further Research

Ideas for Future Research

Usability testing

Test each of the seven profiles with Web page designers to establish the usefulness of informational and motivational goals as the critical dimensions of the profiles.

Replication

Other studies are needed in order to replicate the process of matching design guidelines for each profile to Web sites that fit each profile and are identified as models of good design.

Address current problems with design guidelines

Identify how differences between text displays in print and screen format impact design.
Identify consistent vocabulary with specific relevance for Web design.
Identify the impact of cultural differences upon user responses to Web designs for each of the seven profiles and create culture-specific guidelines to support those differences.
Analyze human factors issues as they apply to Web design.
Conduct multiple-element research vs. single-element research regarding Web design.
Explore the relationship between visual appeal of Web page design and effect on learning and motivation to learn:
- what is the nature of this effect?
- what screen elements and combinations of elements result in perceived visual appeal and motivation to learn?

AMTEC 1997 Conference, University of Saskatchewan, Saskatoon, Canada
Elizabeth Boling, Barbara Bichelmeyer, Kurt Squire, Sonny Kirkley
Indiana University
Last updated 1 June 1997
URL: http://www.indiana.edu/~iirg/ARTICLES/AMTEC97/research.html