Step 1: Make collection of issues that impact Web Design from workshop participants
Step 2: Synthesize list of 10 factors that impact visual design for Web pages
- Fixed audience expectations
- Changing audience expectations
- Receiver limitations
- Content
- Design expertise
- Technological expertise
- Overt organizational identity
- Assumed organizational identity
- Knowledge of Web design principles
- Media Models
Step 3: Identify 3 categories that impact Web design
- Definers - addresses decisions regarding the goals of the web site and what the Web site should be in order to achieve the goals
- Limiters - addresses parameters and constraints that frame the Web site design
- Expanders - addresses ways in which limited resources are used to accomplish the goals of the Web site
Step 4: Extrapolate 2 basic elements that impact Web design
- Informational Goals - providing words, pictures or media of some kind to an audience who, for it's own purposes, wants those chunks of content
- Motivational Goals - providing a design that gets users to take some kind of action which is affectively stimulated by what they experience at the Web site
Step 5: Create 7 generative profiles of Web Design
Step 6: Match the 7 profiles against model Web sites
Step 7: Match model sites for each profile against a consolidated list of Web design guidelines
Primary Guidelines Sites and References Used for the Study
Art and the Zen of Web Sites, Tony Karp, TLC Systems Corp
Design Issues and Conventions for Web Pages, Elizabeth Boling and Sonny Kirkley, Indiana University.
Elements of HTML Style, J.K. Cohen, University of California
HyperContent, HyperJunk: Hypertext theory as if the WWWeb matters, Jorn Barger.
Indiana University Basics of Web Design, Indiana University
Style Guide, Gareth Rees, University of Cambridge
Guide to Web Style, Rick Levine, Sun Microsystems, Inc.
WSC Style Guide for Online Hypertext, Tim Berners-Lee, World Wide Web Consortium
Web Style Manual, Patrick Lynch, Yale Center for Advanced Instructional Media
Niederst, J. & Freedman, E. (1996). Designing for the Web: Getting started in a new medium. Sebastopol, CA: O'Reilly. (See http://www.ora.com/catalog/wdesign/index.html for a description of this book.)
Waters, C. (1996). Web concept and design: A comprehensive guide for creating effective Web sites. Indianapolis, IN: New Riders. (See http://www.typo.com for an overview of this book.)
AMTEC 1997 Conference,
University of Saskatchewan, Saskatoon, Canada
Elizabeth Boling,
Barbara Bichelmeyer,
Kurt Squire, Sonny Kirkley
Indiana University
Last updated 1 June 1997
URL: http://www.indiana.edu/~iirg/ARTICLES/AMTEC97/method.html
