Media Models

  • recognizable combinations of color, imagery, layout and graphical treatment that people are familiar with from advertising, television shows, movies, video games and other media

  • to suggest journalism, accuracy of fact, realism and authenticity try the visual model of a newspaper
    The New York Times Web site (LOCAL)
  • recognize that the same person may respond to different models at different times
    Romancing the Web (LOCAL)
    Swedish Stamps Web site (LOCAL)
  • be sure to avoid models that your audience responds to in a negative way, or recognize that you may have to work hard to overcome audience reaction to a certain model
    Engage (LOCAL)
    Barbie Collectibles Web site (LOCAL)

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AMTEC 1997 Conference, University of Saskatchewan, Saskatoon, Canada
Elizabeth Boling, Barbara Bichelmeyer, Kurt Squire, Sonny Kirkley
Indiana University
Last updated 1 June 1997