MARKETING REPORTS

MarketResearch.com Academic(www.indiana.edu/~bslib/databases.html)
-a full-text market research service for the academic community

Mediamark Research Reports (MRI)(Reference HF5415.3.S7847 1993)
Extensive multi-volume media and market study which develops 
profiles of heavy, medium and light user product segments.

ChoicesII(Ready Reference CD-ROM 1998)
A complex set of databases from Simmons Market Research 
Bureau that includes demographics, psychographics, product 
and media usage. Data extracted by crosstab analysis.

Simmons The Kid's Study (Reference HC110.C6K53 1993) - Provides 
demographics of media audiences aged between 6 and 14.

Simmons Teen Age Research Study (Reference HC110.C6.S56 1992) -Provides 
media habits and product usage demographics of the American population 
between the ages of 12 and 19.