"Decline and Fall of the Spectacle-Commodity Economy,"
Situationist International Feb. 1966.
Reactions from all sides were most revealing: a revolutionary event, by bringing existing problems into the open, provokes its opponents into an unhabitual lucidity. Police Chief William Parker, for example, rejected all the major black organizations’ offers of mediation, correctly asserting: “These rioters don’t have any leaders.” Since the blacks no longer had any leaders, it was the moment of truth for both sides. What did one of those now unemployed leaders, NAACP [National Association for the Advancement of Colored People] general secretary Roy Wilkins, have to say? He declared that the riot “should be put down with all necessary force.” . . . And all those who went so far as to recognize the “apparent justifications” of the rage of the Los Angeles blacks (but never their real ones), all the ideologists and “spokesmen” of the vacuous international Left, deplored the irresponsibility, the disorder, the looting (especially the fact that arms and alcohol were the first targets) and the 2000 fires with which the blacks lit up their battle. But who has defended the Los Angeles rioters in the terms they deserve? We will. Let the economists fret over the $27 million lost, and the city planners sigh over one of their most beautiful supermarkets gone up in smoke, and the [Roman-Catholic] Cardinal of Los Angeles blubber over a slain deputy sheriff. Let the sociologists bemoan the absurdity and intoxication of this rebellion. The role of a revolutionary publication is not only to justify the Los Angeles insurgents, but to help elucidate their perspectives, to explain theoretically the truth for which such practical action expresses the search.
Until the Watts explosion, black civil rights demonstrations had been kept by their leaders within the limits of a legal system that tolerates the most appalling violence on the part of the police and the racists — as in last March’s march on Montgomery, Alabama. Even after that scandal, a discreet agreement between the federal government, Governor Wallace, and Martin Luther King led the Selma marchers on March 10 to stand back at the first police warning, in dignity and prayer. The confrontation expected by the demonstrators was reduced to a mere spectacle of a potential confrontation. In that moment, nonviolence reached the pitiful limit of its courage: first you expose yourself to the enemy’s blows, then you push your moral nobility to the point of sparing him the trouble of using any more force. But the main point is that the civil rights movement only addressed legal problems by legal means.
It is logical to make legal appeals regarding legal questions. What is irrational is to appeal legally against a blatant illegality as if it was a mere oversight that would be corrected if pointed out. It is obvious that the crude and glaring illegality from which blacks still suffer in many American states has its roots in a socioeconomic contradiction that is not within the scope of existing laws, and that no future judicial law will be able to get rid of this contradiction in the face of the more fundamental laws of this society. What American blacks are really daring to demand is the right to really live, and in the final analysis this requires nothing less than the total subversion of this society. This becomes increasingly evident as blacks in their everyday lives find themselves forced to use increasingly subversive methods. The issue is no longer the condition of American blacks, but the condition of America, which merely happens to find its first expression among the blacks. The Watts riot was not a racial conflict: the rioters left alone the whites that were in their path, attacking only the white policemen, while on the other hand black solidarity did not extend to black store-owners or even to black car-drivers. Martin Luther King himself had to admit that the revolt went beyond the limits of his specialty. Speaking in Paris last October, he said: “This was not a race riot. It was a class riot.”
The Los Angeles rebellion was a rebellion against the commodity, against the world of the commodity in which worker-consumers are hierarchically subordinated to commodity standards. Like the young delinquents of all the advanced countries, but more radically because they are part of a class without a future, a sector of the proletariat unable to believe in any significant chance of integration or promotion, the Los Angeles blacks take modern capitalist propaganda, its publicity of abundance, literally. They want to possess now all the objects shown and abstractly accessible, because they want to use them. ...Once the vaunted abundance is taken at face value and directly seized, instead of being eternally pursued in the rat-race of alienated labor and increasing unmet social needs, real desires begin to be expressed in festive celebration, in playful self-assertion, in the potlatch of destruction. People who destroy commodities show their human superiority over commodities. They stop submitting to the arbitrary forms that distortedly reflect their real needs. The flames of Watts consummated the system of consumption. The theft of large refrigerators by people with no electricity, or with their electricity cut off, is the best image of the lie of affluence transformed into a truth in play. Once it is no longer bought, the commodity lies open to criticism and alteration, whatever particular form it may take. Only when it is paid for with money is it respected as an admirable fetish, as a symbol of status within the world of survival.
Looting is a natural response to the unnatural and inhuman society of commodity abundance. It instantly undermines the commodity as such, and it also exposes what the commodity ultimately implies: the army, the police and the other specialized detachments of the state’s monopoly of armed violence. What is a policeman? He is the active servant of the commodity, the man in complete submission to the commodity, whose job it is to ensure that a given product of human labor remains a commodity, with the magical property of having to be paid for, instead of becoming a mere refrigerator or rifle — a passive, inanimate object, subject to anyone who comes along to make use of it. In rejecting the humiliation of being subject to police, the blacks are at the same time rejecting the humiliation of being subject to commodities. The Watts youth, having no future in market terms, grasped another quality of the present, and that quality was so incontestable and irresistible that it drew in the whole population — women, children, and even sociologists who happened to be on the scene. ...
How do people make history under conditions designed to dissuade them from intervening in it? Los Angeles blacks are better paid than any others in the United States, but they are also the most separated from the California super-opulence that is flaunted all around them. Hollywood, the pole of the global spectacle, is right next door. They are promised that, with patience, they will join in America’s prosperity, but they come to see that this prosperity is not a fixed state but an endless ladder. The higher they climb, the farther they get from the top, because they start off disadvantaged, because they are less qualified and thus more numerous among the unemployed, and finally because the hierarchy that crushes them is not based on economic buying power alone: they are also treated as inherently inferior in every area of daily life by the customs and prejudices of a society in which all human power is based on buying power. . . . Freedom Now is the password of all the revolutions of history, but now for the first time the problem is not to overcome scarcity, but to master material abundance according to new principles. Mastering abundance is not just changing the way it is shared out, but totally reorienting it. This is the first step of a vast, all-embracing struggle.