Type can:

• Visually represent words

• Convey meaning & ideas

• Effect legibility


 

typography examples

 

Legibility is a definite consideration...
You can start a line and go on, and on, and on, and on, and on, and on, and on, and on, and on...but it's very hard to read! A good rule of thumb is to use 2.5 alphabets, or ~65 characters per line. (James Craig, Designing with Type ) For example:
 

There is a Japanese visual art in which the artist is forced to be spontaneous. He must paint on a thin stretched parchment with a special brush and black water paint in such a way that an unnatural or interrupted stroke will destroy the line or break through the parchment. Erasures or changes are impossible. These artists must practice a particular discipline, that of allowing the idea to express itself in communication with their hands in such a direct way that deliberation cannot interfere.

The resulting pictures lack the complex composition and textures of ordinary painting, but it is said that those who see well find something captured that escapes explanation.

This conviction that direct deed is the most meaningful reflections, I believe, has prompted the evolution of the extremely severe and unique disciplines of the jazz or improvising musician.

Group improvisation is a further challenge. Aside from the weighty technical problem of collective coherent thinking, there is the very human, even social need for sympathy from all members to bend for the common result. This most difficult problem, I think, is beautifully met and solved on this recording.

As the painter needs his framework of parchment, the improvising musical group needs its framework in time,. Miles Davis presents here frameworks which are exquisite in their simplicity and yet contain all that is necessary to stimulate performance with sure reference to the primary conception.

Miles conceived these settings only hours before the recording dates and arrived with sketches which indicated to the group what was to be played. Therefore, you will hear something close to pure spontaneity in these performances. The group had never played these pieces prior to the recordings and I think without exception the first complete performance of each was a "take." --- Bill Evans, liner notes to Kind of Blue

 
Are your eyes bleeding yet? Try this...
 

There is a Japanese visual art in which the artist is forced to be
spontaneous. He must paint on a thin stretched parchment with a
special brush and black water paint in such a way that an unnatural
or interrupted stroke will destroy the line or break through the parchment.
Erasures or changes are impossible. These artists must practice a
particular discipline, that of allowing the idea to express itself in
communication with their hands in such a direct way that deliberation
cannot interfere.

The resulting pictures lack the complex composition and textures of
ordinary painting, but it is said that those who see well find
something captured that escapes explanation.

This conviction that direct deed is the most meaningful reflections,
I believe, has prompted the evolution of the extremely severe and
unique disciplines of the jazz or improvising musician.

Group improvisation is a further challenge. Aside from the weighty
technical problem of collective coherent thinking, there is the very
human, even social need for sympathy from all members to bend for the
common result. This most difficult problem, I think, is beautifully
met and solved on this recording.

As the painter needs his framework of parchment, the improvising musical
group needs its framework in time,. Miles Davis presents here frameworks
which are exquisite in their simplicity and yet contain all that is
necessary to stimulate performance with sure reference to the primary conception.

Miles conceived these settings only hours before the recording dates
and arrived with sketches which indicated to the group what was to be
played. Therefore, you will hear something close to pure spontaneity in
these performances. The group had never played these pieces prior to the
recordings and I think without exception the first complete performance
of each was a "take."
--- Bill Evans, liner notes to Kind of Blue

 

Case also matters...

 

THERE IS A JAPANESE VISUAL ART IN WHICH THE ARTIST IS FORCED TO BE
SPONTANEOUS. HE MUST PAINT ON A THIN STRETCHED PARCHMENT WITH A
SPECIAL BRUSH AND BLACK WATER PAINT IN SUCH A WAY THAT AN UNNATURAL
OR INTERRUPTED STROKE WILL DESTROY THE LINE OR BREAK THROUGH THE PARCHMENT.
ERASURES OR CHANGES ARE IMPOSSIBLE. THESE ARTISTS MUST PRACTICE A
PARTICULAR DISCIPLINE, THAT OF ALLOWING THE IDEA TO EXPRESS ITSELF IN
COMMUNICATION WITH THEIR HANDS IN SUCH A DIRECT WAY THAT DELIBERATION
CANNOT INTERFERE.